The Importance of Supporting Local Restaurants…and Hair Salons…and Shops…and All Other Local Businesses

Most people will undoubtedly agree that this year has been the most challenging year for most.  Not only have we dealt with a new virus that has wreaked havoc on the world, we’ve also been hit with a tremendous blow to our local economy. The impact of COVID-19 has caused a far-reaching devastation, with estimates that 40% of small businesses may not survive. Given the importance that small businesses have on community, this estimate should gravely concern us all!

As we continue to progress in the various phases of re-opening, it’s critically important to continue to support those local businesses that make our community thrive. Consider the following stats from the Small Business Administration: small business applications plummeted by 27% in the weeks following March 13th, 2020. Why does that matter?  Because that means that many would-be businesses did not open.  And because of that—new jobs were not created.

So what about the businesses that were in business pre-COVID-19?  Not only have many not survived the shutdown and will not re-open, but small business employment dropped by 15.7%—that is, approximately 19.6 million jobs were cut by small businesses who could not afford to retain staff during the shutdown.

The reason all of this matters is because small businesses are the heartbeat of America!  In 2016, the Small Business and Entrepreneurship Council reported that of the 5.6 million employer firms in the country, 99.7% of those were considered small businesses (500 or fewer employees)…. And lest you think that’s not really such a small business—98.2% of those businesses had 100 or fewer employees!  Those with less than 20 employees made up 89%. So the impact of small businesses cannot be underrated.

Moreover, money spent in small businesses stays in the community. For every $1 spent at a locally owned restaurant, salon, boutique, or other business, 68% stays in the local economy. That kind of impact supports everything from jobs to schools to real estate, and everything in between!  It’s huge!  Especially when you consider that small businesses, on average, donate 250% more to non-profits and community causes.

Every year in November, small businesses around the country participate in Small Business Saturday. I’m urging everyone who reads this to get a jump start on it. Now. In July. Let the small businesses in our community know we support them!

Forsyth Family and Forsyth Woman magazines have a tremendous love for our local businesses. There are some really incredibly talented and passionate entrepreneurs and small business owners who live in Forsyth County, many of whom are advertising partners of Forsyth Magazines—another small business that is included in this whole plea for supporting local!

Order take out. Schedule an appointment. Get a gift certificate. Share their social media posts. Don’t stop showing your support. This isn’t over, and recovery won’t happen overnight.  But you can be a part of the solution that starts today.







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photography by JEJ PHOTOS Budget Blinds of North

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