Born into Real Estate

To say that Winston-Salem native Kaitlin Eller Wall has been in the Real Estate business her whole life is no exaggeration.   Her father, Rod Eller, was training and managing real estate professionals in the area before Kaitlin was born.  The lifelong experiences and exposure to the business make real estate more than a career—it’s a part of her life.

“I remember listening to the conversations with dad and my step-mother, Heidi Eller, as I was growing up.  At the time I didn’t think that I would ever be in a position where I would be a part of those conversations, and now I can’t imagine not having those experiences,” recalls Kaitlin.

The fact is, real estate was not a career path plan for Kaitlin until her senior year in college, as she considered the opportunity in sales.   It was then that she called home to say that she was thinking about going into real estate sales. That decision put a career in motion that has flourished over the past seven years, with different markets and different focuses.

“I started just like every other new agent, getting licensed and learning the basics.  I wanted to learn it all, and, of course, I had a lot of mentors willing to help me,” Kaitlin reflects.  It was that desire to start with the basics and learn the business from the ground up that fueled a passion for real estate and continued learning.

Over the next few years, Kaitlin explored many opportunities in the field of real estate, including a move to Charlotte, North Carolina.   After successfully growing a real estate practice in the Triad, Kaitlin wanted to be closer to her friends in the Charlotte area, so she loaded up the truck and moved to the Queen City.   “It’s funny, my Dad didn’t ask about me being out of the area or away from home—the ‘ultimate real estate manager’ asked me about my plans for my career.” Kaitlin continues, “I told him that I had built a business based on fundamentals that he had stressed, and I would do the same in Charlotte.”

The fundamentals as the foundation of a real estate practice remains the key component of Kaitlin’s philosophy to this day.   Since Charlotte, she has moved back to the Triad, worked as a builder liaison for RS Parker Homes, gone back into general real estate brokerage sales with Long & Foster Real Estate, become one of the top agents in the Triad, gotten married and, most recently, taken over as the Broker-in-Charge and manager of the Winston-Salem office of Long & Foster Real Estate.

In every step of her career, Kaitlin has enjoyed helping people. It was those opportunities to help other agents, mentor or train skills that fueled a passion for a different path from sales into management.  “I’ve always thought that I would like to be on the management side of the real estate business at some point and I’m very excited and honored to have the opportunity to expand our services for our terrific team of professionals, by expanding our training and development for experienced and new sales professionals,” assures Kaitlin. “We are so lucky to have a team of professionals that truly support one another and are eager to help each other succeed.   That doesn’t happen by accident—it takes a great team, and we have it.”

Ginny Burcham, a co-worker, and award-winning real estate veteran herself, agrees. “I am excited to support Kaitlin in her new role as Broker-in-Charge. She has strong experience and proven skills—as both a producer and a leader—to effectively manage and expand Long & Foster in the Triad. It is a pleasure to work with her!”

The Long & Foster Winston-Salem Office is part of a company that operates over 220 offices, and over 11,000 agents are employed by its real estate brands, including Fonville Morisey Realty in the Triangle.  The company celebrated its 50th Anniversary this year.  For more information, please contact Kaitlin Eller at 336-813-3703.





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