Rolly’s Baby Boutique Growing with Tradition!

Lovingly labeled the “happy place” by parents and children alike, Rolly’s Baby Boutique has been especially busy in the last few months. The traditional favorite shopping spot has relocated to a larger retail space across the street, while continuing to build memories for Winston-Salem area families.

“Rolly’s is a 38-year-old institution here,” says owner, Melanie Barbee. “It has always been known as a nurturing and loving store for all children. I think we have been blessed with loyalty from our customers because we so appreciate them and their willingness to shop locally. We return that loyalty with caring customer service, specially curated items, and a fun place to simply play!”

And nothing about Rolly’s has changed except the address! Melanie emphasizes the new space is still happy and approachable (with an enthusiastic staff of seven eager to assist you!), kid-friendly, and fun for all ages to visit. With 3,400 square feet of wonderful room to work with, Rolly’s has expanded in new and exciting ways.

“What we love about our new space is that it has two floors,” Melanie explains. “Our downstairs welcomes you with our beautifully selected clothing, special gifts for newborns, christenings, and moms-to-be, and, of course, the children’s favorite play area and toy section.”

The second floor is more open, and offers a more personal way to shop for furniture and all your nursery furnishings, including bedding, accessories, and window treatments. Popping in at the new Design Center is perfectly fine, or personal appointments are also available, Monday through Friday, 10:00 a.m. – 6:00 p.m., and Saturday from 10:00 a.m. – 5:00 p.m.

The new Design Center on the mezzanine floor offers everything for nurseries–furniture, glider rockers, bedding and decor–and now in its own quieter, more spacious area, it’s easy to spread out fabrics to choose from! Designing your own nursery from start to finish (think window treatments, crib bedding, even pillows for your rocking chair!) is truly a labor of love–with a cherished finished product.

“We have four nurseries set up to give new parents inspiration,” says Melanie. “But it’s also fun when parents-to-be bring in a paint sample, a swatch of their rug, or a theme idea, and we sit down to design something that will make the most special nursery!”

There’s also been room at the new location to expand for toys geared towards “big kids,” four to eight years old (a customer request!), and Rolly’s is also expanding sizes in some of their most popular brands of clothing, including new boys’ brands the staff is excited about. Melanie reveals several new contemporary lines that are comfortable, cute, and will still keep those little boys handsome as they grow.

Not to worry, Santa knows the new Rolly’s address, and he will visit with children at the shop on December 4th and 11th. Scheduled by appointment so each family can have their own personal time (15 minutes), it’s rumored that Santa will have his own little corner on the mezzanine to listen to children’s wish-lists!

What a wonderful new holiday adventure to begin with your young ones, continuing Rolly’s love for a new generation.

“I love hearing Rolly’s stories from grandparents, remembering when they had their children and shopped here,” says Melanie. “Our favorite time is when a two- or three-year-old is introduced to ‘shopping at Rolly’s’– buying a first gift for a new little brother or sister! It keeps the tradition going.”

Visit Rolly’s Baby Boutique for all your baby and young children’s gifts, clothing, or nursery needs, and don’t forget to schedule an appointment with Santa through the website at  The new location is right across the street at 275 S. Stratford Road, Winston-Salem, 336-722-6713.



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