There are over 5.5 million family-owned businesses in America, and Winston-Salem has its own fair share. In fact, one such locally owned family-owned business has endured for over 37 years—Casual Furniture World. Owned by the Rowell family, Casual Furniture World has a well-earned reputation for excellence in the world of outdoor living spaces.
Josh Rowell is the Vice President and acting president of Casual Furniture World. “My father started the business when I was around two-years-old,” said Josh. “So I grew up with Casual Furniture World and worked in the business when I was in college. I’ve done everything from deliveries to assembling furniture, to accounting and sales. My role today is managing the operations for Casual Furniture World, as well as our sister company that specializes in private-label outdoor cushions.”
“We have a comprehensive product line that covers a wide range of budgets and styles,” Josh continued. And in addition to outdoor living rooms, we have accessories such as grills, outdoor kitchens, fireplaces, and fire pits. Customers know and trust us for our service and variety.”
“We bought outdoor furniture at Casual Furniture World 13 years ago, and it is still in great shape. We are still using it today.” ~ Sharon L.
“Our outdoor furnishings are priced in the mid-high-level price points,” explained Josh. “But our furniture is made to last for years, even decades, through all kinds of weather and seasons. There has been an increase in expanding outdoor living areas, especially in the last year. And with that in mind, we want to provide affordable solutions that endure. Our customers can talk with our sales teams and designers about their budgetary needs, and we can find great options for them.”
“Additionally,” shared Josh, “We offer options from in-stock inventory that is available immediately, to custom pieces that can be ordered to the customer’s specifications. Custom products obviously take longer, but now is the time to come in and get started! Once we know a budget and timeframe, we can run with that.”
“Best place, hands down, to buy good quality patio furniture, very knowledgeable staff. You can also order custom cushions.” ~ Sherry S.
“In the last year or so, we have begun to private-label some of our products. Our custom cushion division recently spun off into its own company, Triad Cushion, but as our sister-business, we are proud to offer our customers beautiful, customized cushion options. Plus, it has been a great way for us to get our feet wet when it comes to private labels. As we begin to expand our private-label options, we can bring additional value to our customers.”
“Our sister company enabled us to expand on our design services,” Josh continued. “We have in-house exterior designers who can help guide on already produced pieces or help design the whole outdoor living area and outdoor kitchen! The sky is the limit! Being fully customizable and having our own workroom just adds to our longstanding reputation for excellence.”
“We bought a glider, and the quality is excellent. It’s made of composite, and I expect it will last a lifetime. The salesman was helpful, and we would go back.”
~ Dale L.
“Synthetic wicker and poly furniture are increasingly popular. It’s low-maintenance with a long lifespan. And while traditional styles tend to be the most popular in our area, these durable materials are available in a wide variety of styles.”
“Great place to do business! They have all the outdoor furnishing and styles from the best manufacturers. Not to mention a huge selection of grills and smokers. The staff are very knowledgeable and stand by their products. I would recommend Casual Furniture Company to anyone.” ~ Lee B.
“Firepits, grills, and smokers top our customer favorites list,” said Josh. “With good reason! We know these are accessories that can add so much to an outdoor living area. The fire pit is always a year-round favorite to kick back, relax, and catch up on good conversation with family and friends.”
Josh continued, “We also design outdoor kitchens. We have a great selection of premade cabinetry that can be built on-site, or we can provide the design and give recommendations for custom builders. The outdoor kitchen concept is growing in popularity and is more affordable than ever before. We are happy to be someone’s first stop to get ideas and help them through the process.”
“Purchased two products in the last two months. I worked with the same sales associate, and he was knowledgeable and friendly. He made the process of choosing, purchasing, and delivery effortless for me. I have already recommended Casual Furniture World to people in my neighborhood and will continue to let people know this is the place to go!” ~ Donna R.
“The most valuable asset to our business are our team members and employees,” raved Josh. “We have an incredible team of professionals. And everyone—from our sales team, to the delivery and installation team, to the office team—they make our business. We are so grateful for how much they do to keep our customers happy and coming back!”
We absolutely love our outdoor furniture! Trey was great to work with, keeping us informed throughout the whole process of delivery. ~ Amber B.
“We value communication,” said Josh. “We pride ourselves on taking care of our customers every step of the way. From helping our customers choose the products that best meet their needs and lifestyle to the delivery and installation—our team is committed to keeping our customers informed.”
“We even have customers who call us after the fact with questions about their gas logs, outdoor kitchen, or other technical issues. We always do our best to guide and direct our customers, even after the sale, and we have technicians in each of these areas.”
“[The sales person] was very kind and helpful…She offer[ed] us her card and told us to look online as well as at their website. We will be back soon after we’ve had an opportunity to better decide what we want.” ~ Tia C.
“Our website has a plethora of information,” said Josh. “In fact, we’re in the process of building our e-commerce option that will make online shopping even easier. We know we have smart customers who like to do their homework on the products they are investing in…so our website is designed to make that a little easier and give great information to help our customers feel empowered about their decisions.”
“Our business is on a mission to create spaces for families and friends,” said Josh. “While I love the diversity of my day (no two are ever the same!), my favorite thing is the knowledge that our products are products that encourage conversation. Laughter. Memories to be made. We sell and produce products that are designed to cultivate relationships and family life.”
“Just as Casual Furniture World has been a part of my family for decades,” Josh mused, “my family and I are proud that we are also a part of our customers.”
Casual Furniture World is centrally located at 1500 Hanes Mall Boulevard in Winston-Salem, and they also have locations in Greensboro and Myrtle Beach. Call the Winston-Salem stores at 336.760.1766 or visit online at www.CasualFurnitureWorld.com. Casual Furniture World is also on social media! Like them on Facebook and follow them on Instagram @CasualFurnitureWorld
