by ROBIN LINDNER
The 2024 Winston-Salem Open at the Wake Forest University Tennis Complex is gearing up to deliver more than just world-class serves and volleys.
Slated for August 17-24, the 13th installment of this award-winning men’s professional tennis event promises an array of new amenities aimed at enhancing the fan experience while keeping family affordability at the forefront.
“Each year, we look to raise the bar, ensuring that our event is not only a highlight of the tennis calendar but also a highlight for the local community,” said Jeff Ryan, tournament director.
Perhaps the most significant enhancement this year is the addition of more shaded areas around the grounds. Recognizing the North Carolina sun can be as formidable as the competition on the court, tournament leaders have strategically increased shaded seating and relaxation spots. These areas will allow fans to enjoy the atmosphere of a world-class event while getting respite from the heat.
Fans will find other new reasons to cheer. The tournament will host a variety of food trucks offering local favorites and supporting local businesses.
“We wanted to bring a slice of Winston-Salem’s rich culinary scene right to the tennis grounds, and this addition is another representation of our commitment to support our home town,” Ryan commented.
For those who like to pair their forehands with a cold one, the newly installed bar areas promise refreshment without missing a match point. Situated under the welcome cover of shade, these spots are perfect for a mid-match break or a relaxing recap of the day’s play.
Keeping the event accessible to families has always been a priority, and this year is no exception. The tournament held all 2024 sessions, except for the semifinals and final matches, at 2023 pricing.
Ryan says he knows family budgets can be tight. “We felt like holding most of our ticket prices steady was a way to help keep this event a little more accessible.”
For fans seeking a more exclusive experience, the tournament introduces “Rally Row,” a new premium seating option. Located directly behind the sideline banners on the east side of the stadium, Rally Row seats offer an unparalleled closeness to the action.
“It’s about feeling the intensity of every point,” Ryan explained.
These premium spots also come with a single-session pass to the VIP hospitality center, adding a touch of luxury to the thrilling proximity to the court.
As the summer heats up, so does the anticipation for this standout event in Winston-Salem. Whether you’re a die-hard tennis fan or looking for a unique family outing, the tournament is shaping up to be an unmissable part of Forsyth County’s summer offerings.
Mark your calendars, grab your hats and prepare for a week of thrilling tennis and top-tier amenities, all designed to create lasting memories for the whole family.
Tickets are now on sale at winstonsalemopen.com.
