The Women of Cannon Wealth Management

Cannon Wealth Management has been a valued resource for individuals, families, and businesses for over 70 years. Through a diverse range of financial services that include asset management and financial planning, the advisors at Cannon Wealth Management have established themselves as a cornerstone in the Triad, respected for their decades of experience, professionalism, and their continued commitment to giving back to the community.

At the heartbeat of everything at Cannon Wealth Management is a dynamic team of women who are smart, creative, fun, and talented. They are well-respected for their passion and expertise in the world of finance and ability to keep things moving.

With that said, meet the women of Cannon Wealth Management.

Cindy Edwards, CRPS

Director of Operation / Financial Representative

With Cannon Wealth Management for 10 years

Cindy gives Cannon Wealth Management the operational foundation that keeps the business moving forward every day. She takes pride helping others and nurturing the clients of Cannon—helping them to feel confident about their financial future. While Cindy never pursued teaching, she shared, “I love to help people gain understanding. There’s that light in a person’s eye when meaning becomes clear.  Since education is still a big part of our job at Cannon Wealth Management, I enjoy helping our clients light up with understanding about their financial health.”

Cindy is proud to be a part of Cannon Wealth Management. “I am proud of the people I work with; they genuinely care about our clients and want to make a difference in their lives.”

In her free time, Cindy enjoys reading, painting, and going on adventures with her beloved greyhound rescue, Bigger.

Carol Uselman, AAMS

LPL Financial Advisor 

With Cannon Wealth Management for 20 years

Carol serves not only as an in-house analyst and investment management specialist—she’s the unofficial historian of Cannon Wealth Management. She is also an ordained chaplain and will frequently deploy to areas suffering from natural disasters. As a volunteer with the Crisis Response Team, she often finds herself meeting people in dire situations. “Hurting people need an ear to listen to their stories and to help them take the first steps to restoration.” 

Carol uses this philosophy of letting people feel “heard” in her approach to investment management by listening to what’s important to them, then together planning steps aimed toward financial security. Carol is a graduate of Elizabethtown College. She has been happily married to her husband Gary for 43 years and together they have two sons and five grandchildren. 

Kimberly Stone

Director of Marketing and Client Relations

With Cannon Wealth Management for 8 years

Kimberly is the creative mastermind at Cannon Wealth Management, working to build brand awareness and grow client relationships. “My job is to get to know our clients,” Kimberly explained. “Every client has a story and I love getting to learn all about them! It really is the best part of my job. Real relationships happen in our office and our clients know they can call us for anything—we will pray with them, cry with them, or make a point to celebrate important milestones in their lives.”

Kimberly and her husband, Eric, have been married for almost 20 years and together, they have two children—James (18) and Ansley (13), a dog, Boomer, and cat, Jack.  

In her spare time, Kimberly loves to cook, and considers herself a true foodie. She also serves on the community volunteer board at SECU Family House of Winston Salem. “I believe in making a difference—that’s why I do what I do! But I also value and respect what SECU Family House does every day. Their mission and the people they help are extremely important to me.”

Melissa Schoon

Administrative Assistant

With Cannon Wealth Management for 6 years

Melissa is the backbone of the office, answering the phones, scheduling meetings, and acting as the first line of communication between Cannon Wealth Management and their clients. “I love my job, because I know I work with people who genuinely care about one another and their clients.”  

“Our advisors have invested themselves in the lives of our clients. We are there for them at every milestone, including helping with estate planning and overseeing the financial transitions that take place. Our clients and their families matter; we want to make things as easy as possible for them.”

Melissa and her husband, Ben, live with their two dogs, Rey and Finn, and cat, Ember. In her free time, she enjoys photography—especially nature and flowers. “I love the outdoors and the beauty found in nature.”

​​When clients visit Cannon Wealth Management, they get decades of experience and expertise from all their representatives and partners.  But it’s not all dollars and cents.  For everyone on the Cannon Wealth Management team, it’s about creating and nurturing relationships for the long haul.

Cannon Wealth Management is located at 2160 Country Club Road in Winston-Salem. Call the office at 336.231.6844; or visit Also, be sure to like their page on Facebook and follow them on LinkedIn, Twitter, and YouTube.

Securities and advisory services are offered through LPL Financial, a registered investment advisor. Member FINRA/SIPC


Subscribe to Our Newsletter

Stay up to date with our events and get exclusive article content right to your inbox!

Latest Stories

Other Featured Articles


All Article in Current Issue

Fancy Fork

Welcome back to the Fancy Fork – your

Subscribe to our Newsletter

Stay up to date with our events and get exclusive article content right to your inbox!