by MIKE MCGILVARY, AIF®, FINANCIAL ADVISOR

It is a new year, and our team has already had the opportunity to review with the many investors we serve at Marzano Capital Group. The depth of these client conversations has been robust, and we view investor meetings as a privilege. I, along with the rest of our team, have been asked a very similar question from prospective clients that reaffirmed the continued need to educate on how our firm strives to add value. 

“What makes your firm different?” We enjoy being asked this because we feel strongly about our process. To answer the question, it would be appropriate to focus on three high level themes:

• Dream Coaching: Understanding how you envision your ideal life is a huge part of how we can add value. We sit across the desk from many clients that have never had a discussion surrounding their life goals. Retirement has to be a part of it, but living the type of lifestyle you want NOW can be an even larger part for some. Having these open architecture conversations is a very enjoyable part of our job and helps better create a roadmap for your situation!
• Three Cs of Communication: Clear, consistent and concise provide the foundation of our communication goal with clients. We strive very hard to make sure investors understand the nature of our investment management process. A large part of this is making sure we communicate clearly and proactively.
• Your Go-To Call: Most of our clients lean on us for more than just investment management. We pride ourselves on making sure we connect you with the right folks. We will do everything we can on our end to make sure you’re as financially bulletproof as possible, but if you need a loan/line of credit, tax planning, estate planning, etc., we can make sure to point you in the right direction and be involved in these meetings to advocate on your behalf if you would like.

Being independent and working for our clients is our number one priority. We will do our best to make sure you can feel this during our discussions and planning sessions. We look forward to continuing to serve our current clients and welcome the opportunity to serve prospective clients. Please feel free to reach out to us anytime if we can be of assistance!

Securities offered through LPL Financial, Member FINRA/SIPC. Marzano Capital Group is another business name of Independent Advisor Alliance, LLC. All investment advice is offered through Independent Advisor Alliance LLC, a registered investment advisor. Independent Advisor Alliance is a separate entity from LPL Financial.