ICON: Built on a Foundation of Trust

Every construction company follows the same basic formula.  There are rules to be followed.  Processes.  Permits.  Subcontractors.  The way homes get built and renovated isn’t exclusive, but the difference between companies comes down to one significant factor—trust.

Since 2005, ICON Custom Builders has specialized in the art of trust in home renovation and custom builds.  Owned by Chuck Hicks, the business model specializes in service geared toward innovative solutions and strategic partnerships with the homeowners.

Project and Design Coordinator, Katherine Yeager, shares about the ICON difference. “We have a dynamic team,” Katherine said. “Chuck is an extraordinary visionary who has empowered our team to do what is right in the industry and for our customers.  In my two years with ICON, I’ve learned how relational this business truly is.  We do far more than renovations and builds—we become partners in a shared vision by families who are investing in their homes. It’s quite a humbling experience.”

“At ICON Custom Builders,” Katherine continued, “We can do any home renovation, but we have developed a reputation for the work we do on older homes.  We have worked on some magnificent homes throughout the Triad, including homes in West End and Buena Vista. These are homes that have longevity and history in the community.  We help restore them and bring them up to current safety codes while maintaining the character and integrity of the home.  In some cases, we are working with homeowners who have lived in their houses for decades, with countless memories contained within their walls…. And in others, we’re working with new homeowners who are ready to make their own memories and put their own special signature on the property.”

At ICON Custom Builders, communication is key, and as such, they have a unique team that includes an in-house architect, in-house carpenter, project managers, and designer. “We each bring our own expertise to the business,” Katherine shared. “For instance, in my role, I serve as a liaison between the company and the clients—offering design service, of course, but also ensuring their comfort and happiness through the process.  I help guide them and facilitate decisions that work for their personal style and the direction of the décor.”

“Additionally, we have our project managers on job sites every day, serving as the orchestra conductors to make sure everything comes together in a timely fashion with detailed attention to quality throughout the process.  Everything about this team is fluid, and I’m so thankful to be a part of it.  We genuinely care about the families we work with, and given how often we return to homes for additional work, our clients trust us to be respectful of both their home and their dreams.  And to do that—it takes trust.  Trust between our team that we’re all working towards the same goal.  And trust between our clients that we recognize their unique and personal needs.”

Call ICON Custom Builders at 336.306.9055 or visit online at ICONCustomBuilders.com. Be sure to like them on Facebook and follow them on Houzz. 


“The work always exceeds our expectations and desires. ICON always gives a fair estimate and is willing to let me ‘make changes’ as we go, without raising the price tremendously. The crews of men and women are always very nice, respectful not only to me but to my home. We have several other projects planned ahead, and I would not even consider anyone else but ICON.”

~ D Fenwick


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