photos by: JODIE BRIM CREATIVE
If you’ve lived anywhere remotely near Winston-Salem, it’s likely you have an “all time favorite treat” from Dewey’s Bakery.
If it’s the holiday season, we’re betting it’s sugar cookies or classic cheddar cheese straws, and definitely the Moravian sugar cake! If you’ve celebrated a summertime birthday, it could be the pink lemonade cupcakes, or for any day – any time – it could easily be the chocolate eclair cupcakes!
“Dewey’s is nostalgic for so many people throughout the community,” says Director of Operations Kayla Kubitz. “Our business brings back memories for so many different folks. Every cake tells a story about a different celebration, and it’s such a privilege to be part of that!”
For some, it’s a milestone birthday cake memory or the tradition of a Sunday family outing. No matter the scenario, there’s no denying that the thought of choosing a Dewey’s treat evokes memories of very good times. Having grown up in the Winston-Salem area, Kelly Carnall can’t think of Dewey’s Bakery without sweet thoughts of their pink lemonade cake squares!
“I celebrated so many birthdays with pink lemonade cake squares, as my grandmother and I would go out to birthday lunch and make a stop at Dewey’s for a cake square or two,” recalls Kelly. “When I had my first daughter, we couldn’t wait until she was old enough to experience it with us! Dewey’s Bakery is a Winston-Salem icon and holds many special memories for me and my family. I’m thankful for the smiles they’ve brought to the community all these years!”
Brent Groce recalls growing up in Winston-Salem and how any childhood trip to Dewey’s was an official cause for celebration! Whatever prompted this extra special treat, there were always delicious decisions to be made.
“As Dewey’s fans know, there was always a Devonshire cake, I mean, come on!” Brent remembers. “And, we pretty much always got a sugar cake to go with the Devonshire – not sure why they went together, but let’s just accept that they did. But, after those it was torture! I was a cream horn kid, so that often ended up in my little wax-covered Dewey’s bag. But then, I might get called by the oatmeal cookies. Every once in a while, I opted for an eclair…and there was a chocolate thing I would get, but I can’t remember if it was a brownie or cake slice, but it was amazing. I still go to Dewey’s when I’m back in town, and we sent Dewey’s ‘care packages’ to my wife’s nieces and nephews when they were in college. They’ve never been to Winston-Salem, but if they ever go, I know what one of their stops will be!”
The Dewey’s Bakery you’ll experience today is also a one-stop shop before your event for other party essentials such as cute cocktail napkins, candles and a wide array of novel gift ideas. And, as fall rolls in, check out tailgating items for your favorite football fan – along with team logo cake squares, of course!
“We have a pretty extensive collegiate section, and I’m always searching for the most unique items that you can’t always find elsewhere,” shares Kayla. “I would say the same goes for our Winston-Salem and North Carolina section – lots to choose from for our loyal, local clientele.”
Those hometown gift items pair well with a box of freshly baked cake squares or signature cookies to go. Since their arrival to Thruway Shopping Center in 1955, Dewey’s has sweetened many family holiday celebrations with their traditional Moravian cookies, with the Meyer lemon cookie also a longtime favorite. That mouthwatering collection of cookies recently expanded to include triple ginger, toasted coconut and salted caramel – along with vanilla bean and dark chocolate mint.
If you have something more unique in mind for your next family birthday cake, drop in, bring a photo and chat with the super artistic bakery experts. The Dewey’s team is always up for a creative challenge – think trending characters brought to life in sweet frosting form or even a friendship bracelet cake for your favorite Taylor Swift girl! Of course, if you need an amazing cake in a hurry, you can stop in and pick up a ready made creation with custom wording decoration available.
Keeping the Dewey’s tradition alive and well is truly every generation’s calling!
Visit Dewey’s Bakery flagship store, located in Thruway Shopping Center at 262 South Stratford Road in Winston-Salem, 336.725.8321, and at Reynolda Manor at 2876 Reynolda Road, Winston-Salem, 336.724.0559. Follow them on Instagram @deweysbakerywinston, and visit local.deweys.com to place orders for custom cakes, cupcakes, pastries, cake square platters or ice cream, plus an array of fun party accessories such as candles, tableware and gifts – all available to add to your order.
