Celebrating 72 years of community commitment and a steadfast mission that always puts their members first, Truliant Federal Credit Union has proudly excelled in its most recent years with strides in growth, innovation and sustainability.
Remaining true to a legacy of dependable service and straightforward financial solutions to help members achieve their family’s goals, the future of Truliant is brighter than ever! Chartered in 1952 to serve the employees of Western Electric, the company was first called the Radio Shops Federal Credit Union and was staffed by Western Electric employees. They served members in the Triad who paid exactly 25 cents to join.
Now with 37 bustling branches in North Carolina, South Carolina and Virginia, Truliant Federal Credit Union sustains its past legacy with an unprecedented vision for future endeavors. Their history is one of diversity, integrity and respect, enhanced with a strong sense of giving back. Engaging with members is priority one, and you’ll find that camaraderie and transparency at all three Winston-Salem branches – conveniently located downtown on Liberty Street, on North Point Boulevard and on Hanes Mall Boulevard.
Highlights of the past year are impressive, and the outlook for 2025 is strong!
Truliant Federal Credit Union: A Year in Review
Growth and Expansion
With a proud history dating back to 1952, Truliant continues to thrive, reaching more than 354,000 members and $5.3 billion in assets in 2024. The business footprint expands further with the opening of new branches, including a notable addition in Greer, SC this past May.
Community Engagement Highlights
Truliant’s vigorous commitment to community shines through its Employee Relief Fund, supporting team members in need, with sponsorship of 189 events in 2024. The Truliant Foundation has generously distributed more than $400,000 to more than 150 organizations, emphasizing the company’s dedication to financial wellness and education with 308 financial education classes reaching 5,603 participants.
Sustainability Efforts
The new Truliant Operations Center in Winston-Salem sets a sustainability standard with more than 740 solar panels and the introduction of bee colonies on its rooftop. This initiative not only underlines an environmental commitment, but also supports local biodiversity and promotes the importance of bees in our ecosystem.
“In the past year, our new operations center transformed an empty retail store into a thriving workspace that supports growth, employee well being, sustainability and brand identity,” says Truliant President and CEO Todd Hall. “It has become a go-to spot for gatherings, celebrations and meetings. Plus, in its first year, our rooftop solar installation saved more than 300 tons of carbon dioxide emissions.”
Also check out how one Truliant employee and dedicated gardener put the company’s old Covid-era plexiglass shields to work – by repurposing the panels into a greenhouse. It was first framed out, then fitted with about 20 panels, creating a new 8×10 greenhouse!
Innovative Programs
The Rainy Day Savings Program, a partnership with Niner Finance at UNC-Charlotte, also marks a successful first year. Aimed at fostering financial responsibility among students, the program is a testament to our investment in the financial education of the next generation of Truliant members
Truliant Tower Lights and Family Forward Workplace
“Almost a year ago, we started lighting up the Winston-Salem skyline when we debuted our name on the former Winston Tower,” explains Public Communications Strategist Heath Combs. “We started with Winston-Salem State’s homecoming and followed with other occasions like Memorial Day, Pride Winston-Salem and Black History Month to name a few.” The Winston Tower, now bearing the Truliant name, lights up for various causes, reflecting an enthusiastic community spirit. As the first N.C. financial institution to earn the Family Forward N.C. Certification, Truliant underscores its commitment to supporting employees and their families.
Marketing and Community Engagement
Truliant Federal Credit Union’s marketing efforts continue to engage and inspire, from clever billboards to community safety initiatives. A notable campaign around the arrival of Buc-ee’s in North Carolina cleverly captures local excitement, showcasing an innovative approach to community connection.
Growth in Small Business Lending
As a leader in SBA loan origination among credit unions, the company’s expansion and the addition of a seasoned SBA team underscores their commitment to supporting small businesses and fostering economic growth.
Hurricane Relief Efforts
In response to Hurricane Helene, Truliant and the Truliant Foundation have provided significant support to affected communities, demonstrating a dedication to disaster relief and community support. The Truliant Foundation is a 501(c)(3) established to support the company’s commitment to community and social responsibility to give back to the neighbors they serve.
The New Branch in Greer, SC
The new Truliant branch in Greer, SC, represents an ongoing expansion and commitment to providing accessible, quality financial services to more communities.
Throughout the year, Truliant has remained dedicated to growth, community engagement, sustainability and innovation, solidifying its position as a leader in the financial sector and champion for the communities it serves, including its valued employees. Truliant Federal Credit Union provides donations, grants, scholarships and relief funds to employees facing unforeseen personal hardships.
One glimpse of the Truliant Tower Lights and you’ll see how bright their hopes are for the next 72 years!
For more information on the legacy of Truliant Federal Credit Union and their journey by the numbers, visit truliantfcu.org. In Winston-Salem, Truliant Downtown is located at 893 N. Liberty Street 336.659.1955, Truliant Hanes Mall Boulevard is located at 3200 Truliant Way, and Truliant North Point Boulevard is located at 7780 North Point Boulevard. Follow them on Instagram @truliant for updates on new products and their dedication to community events.
Who’s that on the cover of this month’s issue? Ondra Walker is a first impression specialist for Truliant, greeting dedicated members as they visit the credit union’s headquarters branch.
