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What is Primo Direct? Primo Direct is the Triad’s premier “direct to consumer” delivery company. We have the privilege of delivering the best in class products and using a delivery model that focuses on Service Excellence. Service Excellence means that we do what we say we will do, and put the needs of our customers first.

What is the relationship with Primo Direct and the Primo Water Corporation?

Primo Direct is owned by the Primo Water Corporation which was founded in 2004 by Billy Prim. The company is based in Winston-Salem  and was the first national brand of water in America exclusively for water coolers/dispensers. Primo uses a similar business model of exchange at retail that Blue Rhino does, a  company Billy Prim founded in 1994. Primo Water & Primo branded dispensers are sold by retailers in the 48 contiguous states. Primo Water is one of only four national brands  of water in America.

Tell me about the product line that Primo Direct distributes.

It all starts with the water!! Primo Water is “Taste Perfection” – simply the best tasting  water. Our five gallon bottles universally fit all models and brands of water coolers/dispensers. Our water completes multiple steps of purification to become 99.99% pure and then we add our special blend of minerals to create “Taste Perfection.”

Read more on page 12 in the August Issue of Forsyth Family Magazine